Under this slogan, DubaiStore launched their Green Friday campaign on 18th of November which ran until the 4th December.
The campaign kicked off with a “green” themed staff event where the team expressed their eagerness for this unique experience during the year.
As of the 18th of November, the social media platforms and performance channels also turned Green with various creative assets and communication messages introducing the amazing discounts of Green Friday that were up to 80% off.
In a very competitive market, the sale campaign was a strong success with more 350,000 people visiting the web site over this period. Sales grew more than 3 times compared to last year with almost 10,000 products being sold. The most popular products bought being Electronics, Fragrances and Sports equipment.